Perplexity AI: The Societal Impact and Key Concerns
- Jazlyn Denise
- Mar 8
- 2 min read
With the increased use of AI, what could be the associated cost to the society at large? Perplexity AI benefits the users with accessibility and knowledge but often can be associated with information bias, and privacy concerns. With the evolving trends in technology in day-to-day activities, there is need to know its impacts. In this post, I will look into the benefits, risks, and future moral problems of Perplexity AI as demonstrated below:

Perplexity AI's Positive Societal Impact
The number of people educated is increased by barriers broken in knowledge access by Perplexity AI. Free, high-quality material for learning, research, and real-time academic help is available to students with few resources. It answers immediately, with reliable sources that make learning better, help make decisions, and give a chance to discover new ideas.
The Risks of AI Misinformation and Bias
AI gets access to information but is not immune to misinformation or bias. A journalist using Perplexity AI as a fact checker may get false or biased data, ruining news credibility. Since AI models are trained from already existing learning content, there will be chances of spreading false or unverified information. Transparency, accuracy, and ethical oversight determine AI's societal role as a trustworthy research tool.

Ethical Considerations: Privacy, Data Use, and AI Transparency
Being aware of the data privacy associated with AI tools is crucial. For instance, business personnel may have questions on Perplexity AI such as whether queries are retained, data utilization on the platform, security measures and data handling. Decisions made during ethical AI deployment ensure responsible data usage according to requirements, protect against all forms of misuse, and prevent privacy violations. In Perplexity AI, ethics and security measures are observed:

The Future of AI and Responsible Innovation
The future of AI can be wrapped up around innovation. We can see how the governments and tech companies are already clamoring for greater control over misinformation and user data. As technology evolves, with each new advancement, AI can embrace ethics and increased alignment with human values.
Society is transformed by access to knowledge from Perplexity and concern from the same access to knowledge—including bias, misinformation, and privacy. There is need for you to keep up with information around AI use.